![]() ![]() ![]() According to Colletta (2009), political satire show applies comedy as an approach to represent the ugliness of politics and politicians and to ridicule their follies through mimic, exaggeration, and comical representation. Political satire show has been very popular for more than a decade. Moreover, internet use can also predict political efficacy and cynicism, but traditional media use is not a significant factor for the above dependent variables. Yet, people tend to have higher political cynicism than political efficacy after viewing the show. In addition, viewing frequency can successfully predict people’s political efficacy and political cynicism. The results show that the motivations of the viewing include search for identity/surveillance/discontent, entertainment value/social rituals and peer influence. Respondent quotas were set on key demographic variables (gender and age) to ensure that the sample represents Singapore Internet users. was commissioned to conduct a formal online survey by using the Nielsen’s online panel which consists of Singaporean adults spanning a wide range of demographic segments. Brown Show and also to figure out the casual relationship between viewing frequency and citizen’s political efficacy and political cynicism. Based on the fact that no study had ever detected the motivation of people’s viewing political satire shows in Singapore, this study tried to explore the motivation of viewing Mr. According to the research findings in the western culture, watching political satire shows could be information-motivated or entertainment-motivated. ![]() Brown Show satirizes Singapore’s policy and current affairs via the Internet so that people can always download the program content. As a Singaporean-made pod cast program, Mr. In Singapore, even though the government has strictly controlled the traditional media, a well known political satire show Mr. Its popularity leads to the academic researches of audience’s viewing motivation. Political satire show, distinguished from other forms of political protests, specialize in gaining entertainment from politics. ![]()
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